FALKEN expands its football sponsorship activities throughout Europe: 7 countries, 19 clubs

Tyre brand FALKEN is boosting its sponsorship activities in European football, providing support to further clubs in the German Bundesliga as well as first-division teams in Spain, France, Poland and Italy and also moving into sponsorship in the Netherlands and England for the first time in the new season. From this season, FALKEN will be the official global tyre partner of Liverpool FC, holder of 18 League titles in England. The new partnership now secures FALKEN's presence in stadium advertising including LED banners, as well as providing the foundation for collaboration in digital media and social networks. Hospitality packages and further national and global activation activities are also included. The tyre company will continue its partnership with FC Ingolstadt 04, based in the Audi Sportpark stadium, in the coming season; the partnership likewise spans media-relevant stadium advertising, hospitality packages and joint activities for PR and social media events. The individual advertising packages primarily comprise LED banner and static banner advertising – anchoring FALKEN's TV presence on all European core markets – as well as business seats for use in regional dealer activation. FALKEN has now established a presence in the following European football clubs: Germany: Bayer 04 Leverkusen, Hamburger SV, Herta BSC, TSG 1899 Hoffenheim, 1. FC Kaiserslautern, and Premium Partner of FC Ingolstadt 04 Italy: FC Bologna, FC Turin and AS Roma Spain: Real Betis, FC Sevilla and Espanyol Barcelona France: OSC Lille, AS St. Etienne and Girondins Bordeaux Poland: Lechia Gdansk and Wisła Kraków Netherlands: FC Utrecht England: Liverpool FC. “To date our football sponsorship activities, combined with expanded presence in specific national media, have succeeded in significantly boosting the profile of our brand", comments Stephan Cimbal, Head of Marketing at Falken Tyre Europe. “We are thus investing additional funds in this platform and introducing two further markets, including the partnership with Liverpool FC at global level."